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Who is Bella?
A career-long personality hire, Bella is the brains behind viral Instagram account, Deliciously Stella. In the halcyon days of 2016, alongside F*ck Jerry and The Fat Jew, Deliciously Stella became a viral sensation, growing to 150,000 followers in less than a year. The account went viral on an international scale after appearing in Buzzfeed, spawned a cookbook, podcast, live show and BBC sketch.
Through her ongoing work as a screenwriter, she became an expert in adopting different tones of voice. For the past ten years she has been using her unique creative instincts and way with words to help brands and businesses make an impact. She's been the voice behind your favourite supermarket's X account, the meme machine at Netflix and even designed Instagram personalities for the Mr Men. She writes regularly for national newspapers, has written multiple books and now writes a bestselling Substack. Her favourite tool for connection is humour.
How Can I Help You
If there's one thing comedy teaches you, its how to hold an audience. I am an expert in helping people reach theirs.
ATTENTION
You know who your target audience are, and you know you have something they need, but how do you catch their attention? Moreover, how do you keep it? People won't stop scrolling unless you stop them in their tracks. That's where I come in. My job is to use your social platforms to turn your audience into your customers. I am a culturally fluent social media consultant with 10+ years experience. I've worked on huge campaigns for some of the biggest brands in the UK, and I know from experience that big agencies often use tried and tested templates. That is not how I operate. The way to your turn an audience into a community is to make them feel something and to do that you need a bespoke approach.
STRATEGY
As a social media expert, I can help you identify which platforms need your presence and develop a tailored posting strategy that feels manageable for you. I hold in-depth knowledge of how to make the algorithms work with you, not against you.
VOICE
You know your brand and audience better than anyone, but what you say and how you say it, are equally important. Communicating in a unique tone of voice is the difference between giving information and building a relationship. You want your audience hanging off your every word. I'm here to make sure those words count.
My approach to tone of voice development is collaborative. I'll take the best ideas out of your head and make them look great on paper.
EXECUTION
Writing bold, witty copy can be time consuming and tricky. As a ghostwriter, I offer the opportunity to outsource it all to someone who genuinely loves it. I write newsletters, blogs and social media posts, all in your tone of voice, turning your thought leadership ideas into inspiring content.
If you work with me, in no time your brand will be living rent free in your audience's heads.
Brands I've worked with
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Services
Tone of Voice Development
Creative Direction & Content Strategy
I'll work collaboratively with you to design or refine your brand's personality and unique voice.
I'll ensure communication fosters trust, entrenches brand positioning and clearly sets you apart from your competitors.
I'll create a style guide, identifying key content pillars and providing copy examples across all channels.
I'll work with you and your employees on an ongoing basis to advise on and refine tone of voice across new campaigns.
My bespoke strategy and content suggestions are uniquely tailored to your brand to generate culturally relevant ideas that travel.
I will use strategic storytelling to position you as a bold presence that cuts through the noise.
I'll identify formats, hooks and trends that don't feel forced and will genuinely increase engagement and reach.
There's nothing worse than watching a brand lose sight of who they are chasing every trend. I can help you identify which trends and formats fit your personality, helping you to grow consistently and make content that goes viral organically.
Ghostwriting & Content Writing
For some, self promotion doesn't come naturally, and when you're busy running a company, its another spinning plate you could do without.
By conducting efficient, scheduled interviews, I can write in your voice, entrenching your position as a thought leader in your area, while giving you time back to build.
I will use my deep understanding of different platforms and how they work to give you an authentic voice across newsletters, blogs and social media platforms.
I can turn my hand to any topic, writing thoughtful eloquent prose that educates, entertains and of course, converts to sales.
Packages and Coaching
Book a 1:1 power hour where I audit your social platforms and answer up to 3-5 questions about strategy, content and/or tone of voice.
Book a 1:1 content coaching package for one month of in depth support. This option is brilliant for anyone starting out, looking to scale up or try something new. In weekly meetings I will provide analysis, insights, feedback and suggestions, helping you to understand what works, what doesn't and why. This package is brilliant for brands, teams and creators.
Book a Coaching Package
1 hr
100 British pounds